Sunday, January 26, 2020

Marketing Sustainable Operation and Development

Marketing Sustainable Operation and Development Zhang Xia Field of Research This research will be carried out in the field of marketing, economic, and theme restaurant. Topic of Research The topic of this proposed dissertation is titled: The Marketing Sustainable Operation and development of Theme Restaurant in China Brief Literature Review of the Topic Along with the increasing requirements of customers on dining experiences, theme restaurants have become a trend in F B service industry. Numerous entrepreneurs and investors are attracted by this new concept and want to adventure in this business. It seems that a theme restaurant business will have a bright future. However, with only a short term of popularity at the initial stage, most of them had to close down. Only a few of the theme restaurant manage to sustain in the market, developed their own customer groups and grow rapidly. Based on the previous studies, this thesis attempts to carve out a way of stable operation and sustainable development for theme restaurants from the perspectives of marketing strategic, customer value and corporate life cycle through comparison, illustration and analysis. (Ai, D, S, 1997) With rapid economic growth and high standard of living, food and beverage industry has develop tremendously. Some of the consumers expect to the environment and ambient when they consume the products. Current consumers are interested not only in buying products but also to have feeling enjoyment and fulfilling experiences while dining out. Customers prefer to have a unique and distinctive experience under a certain atmosphere that is different from common restaurant. When experience economy encounter restaurant, theme restaurant is born. However, theme restaurant sustainable development not really optimistic in the marketing. F B industry has been developing for so long but certain restaurant facing big challenge to capture the consumers and to sustain in the market. Compared with others, homogeneity is very serious in dining business. Theme restaurant makes customer active participator instead of passive recipient comes with the tide of fashion. Theme restaurant can be simply defined as a dining place marked with one (usually) or more themes based on which all the structure, decoration, design, product, service etc. are created to produce a particular cultural atmosphere that can be recognized and felt by customers. There are three main idea from researchers of theme restaurants in China. First, the main ideal, this view consider theme as a carrier of operation which is mainly used to attract customers. However the food is still the main concern in the restaurant. Second, the core ideal, the function of theme is created by the need and want of the consumers. They affirm the primary status of theme based on which all the other elements in restaurant will be defined, such as dish, menu, space design, decoration, color, music, service, marketing strategy and so on. Third is the experience that the customers will feel while dining in the restaurant which the ambiance is different from other restaurant. Emphasizes the unique and memorable emotional experience and psychological experience customers can get from different theme environments, service and cooked food. Researchers turn their sights from suppliers to receivers, from restaurateurs to consumers. (Fu, Y, 2012) Theme restaurants are established on niche market. Each theme restaurant is its own given theme, a specific culture, and a unique style, exclusiveness is more or less inevitable. In addition, the average expenditure is relatively high. As a consequence, the customer source of theme restaurant is much more limited than traditional ones. For example, enthusiasm and curiosity of music lovers are easily sparked by Hard Rock Cafe, but when facing a restaurant with football or sea world theme, they may show more calmness and rationality. What they can obtain is not only delicious food and considerate service, but also a taste of exclusiveness and privilege, a perception of emotional and psychology identification. In 1970, Alvin Toffler came up with experience economy in his book Future Shock. From his view, after product economy and service economy, human being will enter an Experience Economy Era. Then Pine, J, B. and Gilmore, J, H confirmed this prediction and further developed Alvin’s idea by publishing their work Experience Economy in 1999. They described an experience occurs when a company intentionally uses services as the stage, and goods as props, to engage individual customers in a way that creates a memorable event. Commodities are fungible, goods tangible, services intangible, and experiences memorable. In answer to consumers’ desire for experience, more and more businesses engage on considering how to design experiences and promote them. The famous Disney Park should be one of the most typical and successful cases of experience economy. Experience is identified as the fourth economic offering that is distinct from service as service is from goods. Like goods and services, experiences have their own distinct qualities and characteristics and present their own design challenges. Five key experiences design principles are summarized by Pine, J, B. and Gilmore, J, H: Theme the like-to-deliver experience Harmonize impression Offer positive cues and eliminate negative cues Mix in memorabilia Engage all five senses Experience is essentially a form of behavior where feeling plays an important part. The state of emotions always affects on how an individual deals with surrounding environment. Experiences are not static like products but variable. Experiences occur in a process where interactions take place under a certain setting both physical and virtue between the individuals. Boswijk, A, Thijssen, T, and Peele, E (2007) describe characteristics from the perspective of individual in A New Perspective on the Experience Economy. Every meaningful experience should satisfy all of these characteristics: There is a heightened concentration and focus, involving all one‘s senses. One‘s sense of time is altered. One is touched emotionally. The process is unique for the individual and has intrinsic value. There is contact with the raw stuff the real thing. One does something and undergoes something. There is a sense of playfulness One has a feeling of having control of the situation. There is a balance between the challenge and one‘s own capacities. There is a clear goal. Objectives of the research Theme restaurant concept meet the current consumer demand. When compared with other normal restaurant, theme restaurant has it own advantages and disadvantage. Theme restaurant is a result of catering reform, a symbol of economy developing into a certain advanced stage. In the development stage in the market, theme restaurant markets in most major western countries has enter the maturity stage. Theme restaurant had not appeared in domestic market until late 20th century. Apart from few amount, small scale, and limited types, kinds of stubborn defects and unceasing problems are also annoying. Due to many constraint in sustaining theme restaurant such as limited kind of food, not so attractive themes and increasing of overhead , business restaurant owner find it very difficult to manage. Many restaurant close down within a year, part of them survive, and only a few of them make a hit. What makes all the differences? (Tong, J, Q, 2008) From economics rules we should understand every product has its life cycle in market. Ron Paul concludes that the life cycle of theme restaurant is even shorter than expected. Does it mean theme restaurant has high risk to be well operated? Of course not, every industry has its risk, just at different levels. Business enjoying low risk cannot be guaranteed safe and profitable all the time. Conversely, business facing high risk also can succeed only if equipped with scientific management and adaptive strategies. The truth is that it is impossible to allow life cycle of one theme restaurant extend infinitely. But it is achievable to make full use of resources, to optimize structure, rationalize operation, and keep vitality to the maximum. Methodology of Research Based on the topic, which is the marketing sustainable operation and development of theme restaurant. I will choose qualitative methodology for the research. Qualitative methodology explanatory paradigm which supports the view that there are many truths and multiple realities. This type of paradigm focuses the integral perspective of the person and environment which is more coincident with the nursing discipline (Weaver and Olson, 2006). Additionally, the explanatory paradigm is associated more with methodological approaches that provide an opportunity for the voice, concerns and practices of research participants to be heard (Cole, 2006; Weaver and Olson). Cole further argues that qualitative researchers are â€Å"more concerned about uncovering knowledge about how people feel and think in the circumstances in which they find themselves, than making judgments about whether those thoughts and feelings are valid†. Since, Theme restaurant sustainable operation development have d ifferent method, depends the specific theme and customer. Literature Research Method By collecting and reading pertinent literature, data and material to develop a comprehensive understanding about related theories and empirical studies including theme restaurant’s definition, characteristics, defects, history, status quot, future prospects and so on. To summarize its strengths and weaknesses, achievements and challenges. To clear the relationship between theme restaurant and experience economy, culture, and consumer psychology. Case Analysis Method By analyzing and interpreting typical successful cases and fail lessons in recent years to find out influencing factors on operating state of theme restaurants in domestic catering market. To extract efficacious and practical suggestions or cautions. To come up with strategies assisting restaurateurs achieve sustainable development and extending life cycle. Interview Survey Method Interview survey is the most important part of this research. Investigating several representative theme restaurants in China to get first-hand data. To provide supplementary information, exam reliability and feasibility of proposed recommendations. I will design the interview questions, according to the theory. That are experiences design principles are summarized by Pine, J, B. and Gilmore, J, H, and Boswijk, A, Thijssen, T, and Peele, E, (2007) describe characteristics from the perspective of individual in A New Perspective on the Experience Economy. According to Creswell (2003; 2007) includes (a) the preparation for the interview, (b) the constructing effective research questions, and (c) the actual implementation of the interview. Preparation for interview: McNamara (2009) applies eight main points to the preparation stage of interviewing which includes the following ingredients: (1) choose a setting with little distraction; (2) explain the objectives of the interview; (3) address terms of confidentiality; (4) explain the format of the interview; (5) indicate how long the interview usually takes; (6) tell them how to get in touch with you later if they want to; (7) ask them if they have any questions before you both get started with the interview; and (8) dont count on your memory to recall their answers (Preparation for Interview section, para. Selecting participants: Creswell (2007) discusses the importance of selecting the appropriate candidates for interviews. In my research I will choose the theme restaurant owners to do interview. At same time, the owners of normal restaurant also important for my research. The research questions designing for the interview process is one of the most crucial elements to interview design. I desiring to conduct such an investigation should be careful that each of the questions will allow the examiner to dig deep into the experiences or knowledge of the participants in order to gain more data from the interviews. There are several recommendations for creating effective research questions for interviews which includes the following elements: Wording should be open-ended, respondents should be able to choose their own terms when answering questions. Questions should be as neutral as possible, avoid wording that might influence answers, e.g., evocative, judgmental wording. Questions should be asked one at a time. Questions should be worded clearly, this includes knowing any terms particular to the program or the respondents culture. And be careful asking why questions. (McNamara, 2009) As with other sections of interview design, some recommendations for the implementation stage of the interview process.It includes the following tips for interview implementation: occasionally verify the tape recorder is working. Ask one question at a time. Attempt to remain as neutral as possible, dont show strong emotional reactions to their responses. Encourage responses with occasional nods of the head, uh huhs, etc.. Be careful about the appearance when note taking (that is, if you jump to take a note, it may appear as if youre surprised or very pleased about an answer, which may influence answers to future questions). Provide transition between major topics, e.g., weve been talking about (some topic) and now Id like to move on to (another topic); Dont lose control of the interview (this can occur when respondents stray to another topic, take so long to answer a question that times begins to run out, or even begin asking questions to the interviewer) (Turner, D, W, 2010) Work Schedule Sample Checklist Month Refine topic with tutors 1, 2 Create a work schedule 2 Review the literature 3, 4, 5 Select analytical method 6 Draft proposal 7,8 Pilot test methodology 9 Schedule data collection, begin collection 10, 11, 12 Data entering into SPSS 13 Analyze and interpret the data 14 Update literature review 15 Write conclusions and implications 16 Submit the research draft to tutors 17 Schedule, prepare for and take oral exam 18 Bibliography Ai, D, S(1997), The Enterprise Life Cycle [M]. China Social Sciences Press Boswijk, A, Thijssen, T, and Peele, E, (2007), A New Prospective on Experience Economy, Pearson Education. Creswell, J. W. (2003). Research design: Qualitative, quantitative, and mixed methods approaches. Thousand Oaks, CA: Sage Creswell, J. W. (2007). Qualitative inquiry research design: Choosing among five approaches, (2nd ed.), Thousand Oaks, CA: Sage Fu, Y. (2012),Theme Restaurants the Problems Existing in the Management and Development Strategy in China , Business Culture Journal, pp04. Hsieh, T, F, (2009), Interactive Quality Control of Service Encounters in Theme Restaurants, Taiwan, The Journal of Global Business Issues – Volume 3 Issue 2 McNamara, C. (2009). General guidelines for conducting interviews. Retrieved January 11, 2010, from http://managementhelp.org/evaluatn/intrview.htm Pine, J, B. and Gilmore, J, H. (1999), The Experience Economy, Harvard Business School Press, Boston Shi, L, Y, Du, X, J Yang, J, J, (2012), Innovative theme restaurant business analysis and development model to explore the advantages and disadvantages , Journal of Business in China (12) Tong, J, Q, (2008). Themed Restaurant Management Situation and Development Trend of the China , Modernization Journal, pp22 Turner, D, W, (2010), Qualitative Interview Design: A Practical Guide for Novice Investigators, The Qualitative Report Volume 15 Number, Florida USA Weaver, K., Olson, J. K. (2006). Understanding paradigms used for nursing research. Journal of Advanced Nursing, 53(4), 459-469 Weiss, R, Feinstein, A, H, Dalbor, M, (2004), Customer Satisfaction of Theme Restaurant Attributes and Their Influence on Return Intent, Journal of Foodservice Business Research, Vol. 7(1), The Haworth Press, Inc. Zhang Xia

Saturday, January 18, 2020

Extended commentary of ‘I look into My Glass’ by Thomas Hardy Essay

On the Title: Negligible information – takes first line; a common feature. Themes: Time, The way that Time works, Age (emotional) Overall Structure: Three English quatrains, with an alternate rhyming scheme – this makes it more concentrated than a typical English quatrain. This â€Å"concentration† is a key feature; in both literal and emotional sense. It is a very short poem, but details a series of deep emotional reflections. Difficult language notes: * ‘Glass’ is an archaic (and now poetic) word for â€Å"mirror†. * The phrase â€Å"would God it came to pass† means â€Å"I wish that God had done ‘X’† or â€Å"had let ‘X’ happen†. In the poem, he wishes that God had let his heart wither, in terms of emotional feeling, just as his body had. * â€Å"Equanimity† means ‘of calm temperament’ – to be at peace spiritually, mentally etc. First Stanza Notes: Hardy presents us with a physical establishment of his persona – â€Å"I look into my glass/ And view my wasting skin†. This is the only physical description/detail in the poem; consequently it is of great importance. Hardy uses his ‘wasting skin’ to relate to his heart – his emotional life. ‘†Would God it came to pass/ My heart had shrunk as thin!†Ã¢â‚¬â„¢. In short, the persona wishes that his emotions, his passions, his loves had ‘shrunken’ – or reduced in strength – at the same rate as his physical entity/appearance. Hardy uses enjambment in the line ‘skin/ And say† to add emphasis, along with the presence of direct speech. Perhaps the enjambment keeps the reader in suspense? Note the reference to the Almighty – a further note of emphasis. Emphasis is very important in such a concentrated poem. The reader is forced to very rapidly deduce the persona’s emotions. He wishes that his emotions would fade; perhaps he can’t face the pain of rejection? In any case, it is implied that his emotional life is still very much alive – it has yet to wither. Second Stanza Notes: ‘For then, I, undistrest’ opens the second stanza. This is a complex line; ‘For then’ means ‘because’, due to the inverted commas around the ‘I’. ‘Undistrest’ is an archaic spelling of ‘un-distressed’ – meaning ‘not worried’. Note Hardy’s use of this word (diction). ‘Distress’ is an intrinsically negative word but by putting a negative prefix it becomes positive. However, the presence of two negative words in the line reflects oddly on its meaning and the impression given. Hardy does this for a reason. â€Å"For then, I, undistressed/ By hearts grown cold to me/ Could lonely wait my endless rest/ With equanimity.† Very simply, Hardy’s persona is stating that, if his heart had shrunk, he would be able to wait out his life ‘with equanimity’ – with a calm temperament. However, the presence of the ‘For then’ makes this stanza conditional, again implying that the persona is ‘without equanimity’ – he’s not brilliantly happy. He is losing emotional contact with those whom he still cares for. The emotional entities, contrasting the physical ones described in the first stanza, are once again reflected by enjambment; â€Å"Undistressed/ By hearts grown cold to me†. Some key techniques/ words in this stanza: * â€Å"Could lonely wait my endless rest.† – lonely, due to the ‘hearts grown cold to [him]’, obviously, but critics query the meaning of ‘endless rest’. Does is refer to death? The persona’s remaining life certainly won’t be ‘endless’. What does Hardy mean by this? Could it merely be a forced rhyme for ‘undistressed’? * â€Å"With equanimity† – Again, perhaps this is another forced rhyme, yet the calm metre reflects the expressed ‘calmness’. However (this applies to the entirety of the stanza), the reader’s association of intrinsic ‘goodness’ with ‘calmness’ is reversed by the conditional nature of the poem. Hardy’s persona wants to be calm and have his emotional life wither, as to reduce the pain of loss – a confusing idea in itself – but this has not happened. Third Stanza: Hardy arrives at the crux of the poem, with a comment on the cruel nature of Time. ‘Time’ is personified as an enemy of the human condition; it â€Å"Part steals, lets part abide†, apparently â€Å"to make [the persona] grieve†. Time removes (‘part steals’) the persona’s physical properties; his skin wastes etc. but Time lets his emotional passions remain intact – making relationships more painful as they deteriorate in old age. Hardy end his poem with the lines â€Å"And [Time] shakes this fragile frame at eve/ With throbbings of noontide†. These are vitally important lines. Within them, Hardy compares his persona’s life with a single day – diurnal imagery. They include a great deal of emotive imagery; ‘shakes’ and ‘with throbbings’. The latter reflects the throbbing of a heart. Hardy, to explain the metaphor, states that his persona is reminded at the ‘eve’ (end) of his life by the mental throbbing of his emotional height – his pinnacle of passion, to put it poetically. Critics have called it a very emotionally overt ending, with a somewhat forced rhyme-scheme once again. You decide.

Friday, January 10, 2020

Building an Ethical Organization Essay

When building an organization the main focus will be to help the public with specific needs. We will have to build the business on ethics and human service laws. The main goal is to help those in need and do this with respect and caring. There are many ways to run an organization and we need to choose the right services to meet the needs in the community we serve. The organization is for the help for people living with Alzheimer’s and the people that love them. We will be there to offer services for the person suffering from the disease and their families. The services offered will be assistance at home, a live in if necessary, counseling for the family, and client, and a residential home. Services include shopping, sitting when a day out might be needed. We will offer a class to help the family understand the disease and its progression, and have group counseling to help them support each other. This is a not for profit organization. Helping people should be top priority over making money. Human services are about helping the people in our communities in need of services. The mission statement: To support and develop programs through education to teach how to live with the daily changes, and to strengthen family ties. We have to let them know they can count on us for understanding and support. This will support the ethical system by keeping the respect and dignity of our clients, supporting them in their time of need, and giving the family the support that is needed to face the day-to-day heartache that comes with watching your loved one suffer. The message that this mission statement will put out in the community is we will be there for them. We will not turn them away when the need is there. We have let the community know they can count on us to provide the necessary services to their loved ones, and also help them through a difficult time. Coping with this disease is not an easy thing to do. The services that will be provided will help the families understand  that this does not have to be a burden, and will help them to know that their loved one is getting the necessary care and love to help them in the progression of this disease. Having an ethical leader in the organization will help to have ethical social workers. Having a leader that is respected and trusted in the community will benefit the organization as well as the community and clients. The organization is only as good as its leaders. Our values in the organization will be: Commitment to the public, commitment to superior service and to maintain the publicâ₠¬â„¢s trust, and respect. Having empathy for our clients and their families, dignity and self-worth of all that seek help, and the importance of human relationships. Respecting the diversity of our clients and their families at all times, and we will not discriminate against anyone for any reason. Treating our clients with the dignity and respect that every human being is entitled to is what can be expected when they walk through the door. This helps support the vision that the organization has for its future. To have our clients and their families living with dignity and having control over a terrible disease, to have the community see and know that our clients receive the services to have as happy a life as possible. The staff will be highly trained in the area of Alzheimer’s to assist, and care for our clients, and be there to help the families with all the means available to the organization. We can put all this into action within the organization, and this will benefit the clients and community as well as the employees. We need an ethical leader who can set an example for the employees. The leader will need to always show their leadership with the ethics that we want to have within the organization. This will help teach the employees how to behave and always keep the mission in mind and work toward the vision that the organization has for the community and the clients. Abiding by the ethics laws and the hum an service laws will help with the code of conduct that is expected of all employees in the organization. According to Statement of values and code of ethics for nonprofit and philanthropic organizations (2004) â€Å"going through the process with the board and staff also begins to infuse into the culture of the organization recognition of how important it is to address issues of values and ethics on an ongoing basis†. All the employees need to be involved with the process so they fully understand what is expected of their behavior in the organization every day. When difficult situations arise with clients all  employees will handle the situation the same way, and make sure that the client has their needs met in an ethical and respectful way. Social workers have a code of ethics that are an important part of the job. According to NASW (2013) â€Å"social workers have an ethical responsibility to their clients, self-determination, competence, social diversity, privacy and confidentiality†. All laws will be posted around the organization so they will be seen daily and keep the mission in the minds of the employees daily. Our clients will respect the organization and the employees for always using ethical conduct and fairness when it concerns helping them find the right services that work. If more services are needed than we have to offer the clients they can have peace knowing they will be sent to an ethical place to have the services needed that will work together with what we offer the clients. When a social worker in the organizati on as not conducted themselves in an ethical way, and has caused problems will be reprimanded. The client’s dignity comes first in the organization. Dealing with a disease that has no cure is devastating to the family, and it is a horrific disease for the client to deal with. Having caring people treating them with love and respect makes a big difference in their world. Offering as much assistance as we can by the programs we have and services we offer will make a big difference in their day-to-day routine. Letting them know they are not alone, and we will be there to make it a bit easier to get through. References: Statement of values and code of ethics for nonprofit and philanthropic organizations. (2004). Retrieved from http://www.ncdsv.org/images/ NASW. (2013). Retrieved from http://www.socialworkers.org/pubs/cod

Thursday, January 2, 2020

Evidence Supports Transitional Care Programs Essay

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